Revenue leaders in every industry have a basic grasp of how crucial partnerships are for growth and success. But many are at a loss when it comes to getting the most out of those partnerships. How can you ensure that your partners aren’t simply sellers of your brand, but passionate,... more
Your partners are critical to the success of your company’s extended enterprise. They do more than sell or re-sell a product or service — to your customers, they are the face of your brand. According to a recent study, deals close about 46% faster and are 53% more likely to... more
Imagine you’re a major company in the B2B space. Your sales are mostly handled by your channel partners, and to support them, you maintain a robust partner program. You offer a partner portal with comprehensive documentation, an incentive program to motivate them, and marketing materials they can use in their... more
In the TV show, Schitt’s Creek, there’s an ongoing inclusion of the song “The Best” by Tina Turner. It pops up in the form of an acoustic serenade, an endearing lip sync, and it even finds its way into a pivotal scene in the show’s finale. In our last Lenny... more
