Sales: Value Selling

The focus of value selling is demonstrating how your offering will address the customer’s specific needs, challenges, and goals, thus delivering tangible value. Your product or service is fundamentally a means for providing value to help make your prospect’s life easier, less painful, and more successful. It is this principle that should underpin any sales interaction. Because ultimately, features don’t sell products; solutions do. This course explores how a value selling sales approach can enhance the perceived value of a product, increase the likelihood of successful sales, and boost customer satisfaction.