Marketing: Messaging

Messaging is the process of communicating value. It’s how to influence the perception of a product in the public’s minds. And how a business chooses to communicate with a target audience, well, possibilities are endless. Simply put, it’s about creating clear and compelling messaging that resonates with people’s thoughts and emotions. This is how a business generates interest, drives customer engagement, and enables sales. This course explores the process of messaging in marketing, what it involves, some different methods, and important considerations when communicating with your target markets.